Principles of Marketing: An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both students and instructors. Marketing is...(展开全部)

Principles of Marketing: An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both students and instructors. Marketing is...(展开全部)

"Principles of Services Marketing 5th Edition" is an ideal introduction to this key marketing topic. Updated to include the most current examples and contemporary theory, this 5th edition has been comprehensively revised to ensure it is structured to cover the essential content for any services marketing course. New coverage in this edition includes a chapter on the growth and ...(展开全部)

"Principles of Services Marketing 5th Edition" is an ideal introduction to this key marketing topic. Updated to include the most current examples and contemporary theory, this 5th edition has been comprehensively revised to ensure it is structured to cover the essential content for any services marketing course. New coverage in this edition includes a chapter on the growth and ...(展开全部)

Principles and Practice of Marketing truly sets the benchmark for achievement in introductory marketing courses. David Jobber's clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course. This sixth edition is fully updated to offer a contemporary perspective ...(展开全部)

Cambodia is home to an ancient city. For over five centuries Angkor, ancient seat of the Buddhist god-kings, was the capital of the Khmer empire. Abandoned in the 15th century, this city was swallowed up by the jungle and almost forgotten until, four centuries later, it was uncovered by European explorers. This book traces the origins of these mysterious ruins and tells the sto...(展开全部)

Morality: An Anthropological Perspective provides the first account of anthropological approaches to the question of morality. By considering how morality is viewed and enacted in different cultures, and how it is related to key social institutions such as religion, law, gender, sexuality and medical practice, Morality takes a closer look at some of the most central questions o...(展开全部)

Morality: An Anthropological Perspective provides the first account of anthropological approaches to the question of morality. By considering how morality is viewed and enacted in different cultures, and how it is related to key social institutions such as religion, law, gender, sexuality and medical practice, Morality takes a closer look at some of the most central questions o...(展开全部)